I’m a senior designer and art director with 12 years of experience turning curiosity into creative strategy — crafting campaigns, brands, and digital experiences that don’t just look great, but drive real impact.

After cutting my teeth in commercial design with clients like Mazda, Victoria University, and AGCO, I shifted focus to the work that matters most: creating meaningful, results-focused design for not-for-profits and purpose-led brands. Since then, I’ve partnered with teams at World Vision, Amnesty International, Beyond Blue, and The Salvation Army to bring big ideas to life — and to screens, streets, and inboxes.

Among many projects, recent highlights include a global acquisition product guide for World Vision Child Sponsorship, fundraising appeals for Vision Australia, Kids Helpline, Canteen and more, as well as a digital brand awareness campaign for ChildFund. From high-converting landing pages and paid ads to narrative-led microsites, brand refreshes to interactive website experiences, I bring a mix of creative thinking, strategic insight, and collaborative energy to every brief. I love leading creative, mentoring teams, streamlining workflows, and using design to help good brands grow — faster, smarter, and with heart.

Art direction 
Concepts
Campaigns
Creative strategy
Digital design 
Print design
Brand 
Experiential design
Organic content
Team leadership
Adobe Creative Suite
Illustration
Copywriting

Education
Diploma of Graphic Design
Bachelor of Communication (Design)
Website Development Short Course
AWARD School

Awards
Top 10 of Victoria, AWARD School 2021: Folio
Creativity in Brand State Winner, AMI Awards 2022: OCRF The Lab
Not-for-profit Marketing National Winner, AMI Awards 2022: The Good Friday Appeal
Indigo Design Award, 2022: Carols by Candlelight
Digital and Innovative Experience Silver Award Winner, The Anthem Awards 2023: Carols by Candlelight
Best Use of Experiential Marketing Finalist, Mumbrella 2023: Beyond Blue’s Big Blue Table
Best Use of User Experience Winner 2023, Mumbrella: Beyond Blue’s Big Blue Table
Experiential Marketing Finalist 2023, AMI Awards: Beyond Blue’s Big Blue Table
Not-for-profit Marketing Finalist, 2023 AMI Awards: Beyond Blue’s Big Blue Table
Fundraising Impact Through Events Finalist, FIA Awards 2023: Beyond Blue’s Big Blue Table
Fundraising Impact Through Creativity Finalist, FIA Awards 2023: Beyond Blue’s Big Blue Table
Creativity in Brand, Product or Service Marketing Finalist, AMI Awards 2023: Olivia’s Walk for Wellness
Not-for-profit Marketing Finalist, AMI Awards 2023: Olivia’s Walk for Wellness
Best Pivot Campaign Finalist, FIA Awards 2023: Olivia’s Walk for Wellness
Best Pivot Campaign Winner, FIA 2024: Olivia's Walk for Wellness
Impact Through Events Joint Winner, FIA 2024: Beyond Blue's Big Blue Table
Fundraising Impact Through Creativity High Commendation, FIA 2024: Beyond Blue's Big Blue Table

Media
B&T Article: A Walk to Wellness Campaign Has Been Reimagined to Honour Olivia Newton-John
B&T Article: ntegrity Partners with World Vision to Launch Global Campaign
Mumbrella Article: Beyond Blue’s latest campaign cooks up new ways to talk about mental health
Fundraising & Philanthropy Article: Turning a land conservation appeal into a $7.4 million Christmas miracle: Bush Heritage’s success story

Amnesty International
Beyond Blue
Breast Cancer Trials
Bush Heritage
Climate Council
Good Friday Appeal
Leukaemia Foundation
Make-A-Wish Foundation
The Ovarian Cancer Research Foundation
The Salvation Army
Vision Australia
World Vision International
Zoos Victoria

+ more